Mitsubishi Electric announced "Eco Changes - from in the home to outer space", the environmental management statement for the Mitsubishi Electric Group in Japan, in June 2009. We also launched a dedicated site to introduce a range of Eco Change projects. The site is designed to be fun and easy to understand for visitors of all age groups.
We also announced "Eco Changes – for a greener tomorrow" for Europe and America in June 2010, and "eco changes jin yu jieneng, jin xin huan bao" in China in April 2012 to develop our environmental communications globally.
Mitsubishi Electric Group contributions to the environment through its business operations are presented in this PR brochure.
Aiming to become a global, leading green company, the Mitsubishi Electric Group has an online presence introducing our superior advanced environmental technologies and products, as well as the range of activities we and our suppliers undertake that contribute to the environment all over the world. The site engages visitors with images, text, and video.
We launched Eco Changes in China in April 2012 under a new environmental statement, "jing yu jie neng, jin xin huan bao", which translates as "experts in energy conservation, dedicated to environmental protection." In August 2014 we started a new corporate advertising campaign based around the theme One Mitsubishi Electric Declaration. The campaign positions us as a provider of wide-ranging one-stop solutions, leveraging the strengths of our diverse range of businesses to do everything from making everyday life easier and building environmentally-friendly cities to providing state of the art business support and more.
Corporate advertisement for China
Our advertising in India focuses on how we make the world more eco-friendly through our businesses and products.
Corporate advertisement for India(1)
Corporate advertisement for India(2)
In Europe, our corporate advertising introduces our products and businesses, and also furthers our aim of environmental communication.
Corporate advertisement for Turkey
We promote our Eco Changes initiative in North and South America through magazine ads and on our site.
Corporate advertisement for Brazil
We promote Eco Changes through a number of media channels to increase awareness. Banner ads for our Eco-Planet site for children were placed on sites for school projects in order to draw visitors.
Corporate advertisement for newspapers and magazines(1)
Corporate advertisement for newspapers and magazines(2)
Corporate advertisement for newspapers and magazines(3)
Banner ad for our Eco-Planet site
These ads were placed on school project sites during elementary school summer holidays.
Introduces environmental technologies using easily understood animation and other tools.
EcoPro 2018 took place at Tokyo Big Site from December 6 (Thursday) to 8 (Saturday), 2018. This major event provides people an opportunity to learn about the environment and how their lifestyles affect it. The 2018 exhibition showcased 538 companies/organizations under the theme of "Environment and Society in the SDGs Era and Beyond."
At the Mitsubishi Electric Group booth, the state of the Earth as seen from outer space was depicted under the theme of "What We Can Do for the Atmosphere, Earth, and Water – Mitsubishi Electric’s Eco Changes to Build the Future." The Group’s cutting-edge technologies and products that contribute to the creation of an affluent society and to the achievement of the SDGs* were presented from the three aspects of the atmosphere, Earth, and water, and proposals were given regarding "Tips for Environmental Efforts that Begin Today." Stage presentations and guided tours were also provided, sharing with visitors the roles the Mitsubishi Electric Group plays through its businesses as it aims to become a global, leading green company, as well as its wish to preserve the environment.